God, why does good fashion have to fall under the trap of bad branding? Tattooed Steel makes lazer-etched art on steel jewelry, including money clips, dog tags and bracelets. Featuring art from a variety of artists, Tattooed Steel has everything from Joe Strummer etched on a bracelet to naked hula chicks on dog tags. Honestly, a lot of the art is really badass, though I have problems wearing something called Tattooed Steel. It sounds like a UFC fight presented by Affliction Clothing. Oh, and that is not a good thing. People who spend over $100 on a shirt that is meant to look used and vintage are not people I associate with.
– Jonathan Yost